Jeff Beaty, DO, is a board-certified physician practicing at New Genesis Vitality in McKinney, Texas. He specializes in the fields of fat loss/weight management, longevity, vitality, fitness, and nutrition and is committed to an ethical and holistic approach to health and wellness. Dr. Beaty integrates traditional medical principles with cutting-edge research to develop personalized strategies tailored to everyone’s individual unique needs and objectives. 

Keith Kirbow, NP, is a dedicated nurse practitioner (NP) at New Genesis Vitality in McKinney, Texas. He specializes in health and wellness for both physical and mental health and is committed to empowering individuals to achieve optimal well-being through holistic care and lifestyle interventions.

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Michelle Kilduff is a Certified Nutrition Coach and Personal Trainer.  She has been an online health coach since 2021 and specializes in female nutrition. Her coaching takes an evidence based approach while also creating a safe, judgement free space for her clients as they navigate their health journey. Her goal is to teach each client the science of food as well their individual habits in order to maintain lasting changes to their health.

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Shelley Beaty is a dedicated fitness and nutrition professional with a passion for helping individuals achieve lasting health and wellness. With over a decade of athletic experience and a wealth of certifications, Shelley combines practical expertise with a heartfelt approach to coaching.