The workouts are dialed in. The diet is locked down. The reps are logged. So why has your body stopped responding the way it used to? Because after 35, willpower isn't the bottleneck anymore. Your biological signals are. The hardware still works. The messaging network your body uses to regulate how you burn fat, build muscle, and repair tissue has quietly gone haywire. There's a prescription for that. And a 25% member discount for getting it right.
No research chemicals. No influencer stacks. No mystery vials from an Instagram DM. Real US board-certified physicians who lift and compete themselves, prescribing from 503A-regulated US pharmacies, with protocols matched to your labs, not a template.
Specializes in performance, recovery, and hormonal optimization for athletes who actually train, especially lifters. Dr. Beaty is a serious lifter who's also done the Ironman distance and back. He's lived under the bar and suffered on the course, so he knows exactly what heavy training costs your biology: stalled PRs, wrecked sleep, barking joints, recovery that drags. He prescribes like a guy who's been there. Because he has.
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Active lifter. Decade-plus in frontline emergency medicine. Dr. McWilliams brings "ER rigor" to the wellness space: precision dosing, fast clinical judgment, and zero tolerance for protocols that aren't backed by labs. He's made high-stakes calls on bodies falling apart, so optimizing one that's working is the fun part. And since he's under the bar himself, you won't have to explain why your deadlift number matters. He already knows.
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Keith holds dual board certifications in Family Practice and Psychiatry. He specializes in metabolic correction, weight management, and longevity.
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Dr. Wasson is the cornerstone of our medical authority. He specializes in the Neuro-Cognitive aspects of our protocols, helping high-performers manage stress, clear brain fog, and achieve mental clarity through a holistic clinical lens.
Book With Dr. Wasson →You show up. You put in the reps at Brickhouse. You dial the sleep, the protein, the pre-workout. But somewhere along the way, the rules changed on you.
Recovery takes longer than it should. The mirror doesn't reflect the work. Energy dips at 3 PM. Fog rolls in on the afternoon sets. The last five pounds refuse to leave. Your joints file complaints the day after leg day, and they're starting to demand hazard pay.
"This isn't a discipline problem.
It's a signal problem."
Here's what almost no one explains. Your body runs on a messenger network. Tiny molecules called peptides (chains of amino acids) carry the biological signals that help regulate how your cells manage fat storage, muscle maintenance, tissue repair, sleep cycles, and cognitive focus.
After 35, that signaling network starts to degrade. Signals get weaker. Mistimed. Noisy. It's not that you've run out of horsepower. It's that the instructions are getting garbled on the way out.
The people who push through this aren't more disciplined than you. They got the right medical team in their corner and worked on restoring the signal. That's it. That's the whole difference.
Dr. Jeff Beaty was training for an Ironman when he noticed something his patients kept describing too. Same sleep. Same training. Same nutrition. Different results than five years ago.
Traditional medicine's answer was to wait until something broke, then treat it. The "peptide scene" online was worse: unregulated vials, influencer protocols, people dosing BPC-157 based on a TikTok. Former FDA officials have publicly described the consumer peptide market as a "Wild West."
There was no middle path. No place where a serious athlete, or a serious professional who refused to let their body go, could get physician-led, labs-driven peptide protocols from doctors who actually trained themselves.
So we built one. New Genesis Vitality is that middle path. Board-certified. Protocol-driven. Precision-dosed from 503A-compliant US pharmacies. And engineered specifically for people who take their bodies seriously.
Every Brickhouse member trains for a different result. Every protocol we build targets a different piece of the signaling network, the specific messenger system that's gone quiet on you. Here's where your protocol can be focused.
Targeted peptide protocols designed to support how your body manages nutrient partitioning, muscle preservation, and fat metabolism, so the hours you log at Brickhouse can finally start showing up in the mirror.
Growth-hormone secretagogues and performance-targeted peptides, designed to support the physiological signaling behind training output, endurance, and work capacity as you age.
Recovery-focused protocols designed to support inflammatory balance and tissue turnover, to help keep you in the gym. Because nothing kills a physique faster than missed sessions you swore you'd never miss.
Structural support protocols, prescribed under full medical oversight, designed to support the body's natural repair processes for tendons, joints, and soft tissue, so you can get back to training instead of watching your program collect dust.
Neuro-optimization protocols and hormonal correction, designed to support cognitive function, focus, and energy at the gym, at work, and at the dinner table with your family.
Third-party-tested, physician-guided GLP-1 metabolic protocols designed to support insulin regulation, appetite control, and metabolic set point, without torching the lean mass you worked years to earn.
The internet is flooded with "research chemicals," shady vials from overseas, and influencers with affiliate codes dressing up as doctors. Former FDA officials have publicly described the consumer peptide market as a "Wild West." Your body is not a science experiment. Your biology isn't a side hustle for someone's discount link.
New Genesis Vitality is the safe harbor. A physician-owned, physician-led practice with over 80 years of combined clinical experience, built specifically for people who train hard and won't accept their prime ending at 40.
Every prescription is written, reviewed, and monitored by a US-licensed MD or DO. No bots. No rubber-stamping. No twenty-something sales reps in lab coats reading off a script.
Pharmaceutical-grade peptides from 503A-compliant compounding pharmacies inside the United States. No mystery vials. No "research only" labels winking at you. No customs roulette.
We map your internal landscape before we prescribe a single microgram. Hormonal panels. Metabolic markers. Inflammation load. Your protocol is built around your biology, not a six-template menu copy-pasted from a clinic down the road.
Dr. Beaty is a former Ironman triathlete. Dr. McWilliams is an active weightlifter. They prescribe from under the bar, not from the sidelines. You won't need to explain why your deadlift number matters.
Book your initial telehealth consultation with one of our board-certified physicians. On the booking page, enter code BRICKHOUSE25 as 'reason for visit' to lock in your 25% member discount. Or tell your doctor during the consult. That's it. Our entire medical team understands the physical and mental toll of high-level training. Whether they are under the bar or on the trail, these providers know exactly what the work costs. You won't have to explain your goals; they will speak your language from minute one.
Every week you wait is another week your signaling is trending the wrong direction. Your biology doesn't take a day off. Neither should your medical team.
With your Brickhouse member discount, your initial telehealth consultation includes the medical evaluation, your labs review, and your personalized protocol recommendation. You'll leave the call knowing exactly what your biology is telling us and what the recommended path forward looks like. Any peptides prescribed are billed separately and priced based on your specific protocol.
Then you won't be prescribed them. Our doctors are physicians first, not sales reps. If your labs don't support a peptide protocol, or if there's a better path forward for your specific situation, they'll tell you. You keep the clinical insights either way.
Consultations typically book within a few days. Labs are ordered the same week. Once your labs are in and your protocol is approved, peptides ship from our 503A compounding pharmacy partners, usually within 5 to 7 business days of approval.
Texas, Colorado, Florida, Louisiana, and Arkansas, fully compliant with each state's telehealth regulations. More states coming. If you're outside those five, reach out anyway and we'll tell you when we're live in yours.
No. This is a cash-pay precision medical practice. No insurance billing, no pre-authorizations, no insurance-dictated protocols. You pay direct, which is why our physicians can take the time to actually get the protocol right.